introducing . . .



Does your business go into survival mode during the winter?

Do you hunker down desperately looking towards a distant Easter and praying that when it arrives, fortune will shine on you?

When The Great Atlantic Map Works Gallery opened in the back streets of St. Just in the far west of Cornwall in March 1996, there were no illusions about the prospects of trading through the winter periods. Being right out on the tip of Cornwall and offering original paintings for sale with hefty price tags was a challenging business scenario. From day one, the business plan was to reach out from St. Just by developing relationships with customers, real and potential, wherever they lived on a year-round basis. In other words, a Direct Marketing plan was implemented.

The business quickly built an accurate mailing list and acquired the skills of product photography, brochure and catalogue design, print and other media buying, web site development and so forth.

Thanks to these strategies and skills and to the amazing wealth of artistic talent in West Cornwall, The Great Atlantic Map Works Gallery quickly rose to prominence, selling art from the St. Just gallery but also exporting significant quantities of work through a direct marketing campaign. Quiet winters became a thing of the past due to the regular targeted mail-outs of quality catalogues to names and addresses on the customer data base.

Now with three galleries at cruising altitude, The Great Atlantic and its associates can offer a new service to small businesses in the region by a dynamic group under the banner that they call The Marketing Machine. Michael Jay, co-founder and director of The Great Atlantic Group, is a Fellow of the Institute of Direct Marketing and has enjoyed an eventful career in marketing throughout Britain and also the United States and Canada. The Marketing Machine can provide sound advice and strategies to small businesses needing to expand their markets by reaching out and developing relationships with existing and potential customers within and beyond the region.

On offer is consultancy and practical help in:

  • Evaluating existing business operations
  • Assessing the potential benefits of direct marketing
  • Exploring relationship building strategies
  • Building a marketing plan around a set budget
  • Design, photography, media buying & all aspects of catalogue and brochure production
  • Devising ways and means of building and acquiring names and addresses for a database
  • Integrating dynamic web-sites into the marketing plan

Who could benefit from this service?

  • Hotels and guest houses keen to attract people all year round
  • Shops and businesses with something special to sell
  • Holiday lettings & B&B establishments
  • Restaurants and cafes that do not want to close for the winter
  • Businesses re-locating to the far south west
  • Any business needing to reach out to a wider market

With a FREE initial telephone consultation, what have you got to lose?

Contact Michael Jay at The Marketing Machine
01736 787761 or marketing@greatatlantic.co.uk